Our goal at Racer Management is to develop programs and design services that
benefit everyone.
Sponsor partnerships provide tremendous opportunities to generate fan loyalty
for the corporate partners of racing teams. The key to such strategies requires
more than just an investment in a racing team sponsorship. It requires an action
plan that is both time-bound and with clear lines of responsibility. It also
requires an investment that will integrate the sponsorship with your existing
marketing plan.
Racer Management working with Speedway Marketing Solutions seeks to
enhance the benefits of these opportunities beyond those normally found in
traditional sponsorship arrangements. By hiring us as your partner, we can work
to ensure that your bottom line is impacted positively. When we present a
marketing program to your company, we will offer a number of ways to enhance
your product or services.
Below is an overview of the programs we will present:
- Branding Strategy
- Impressions Strategy
- Hospitality Strategy
- Media Strategy
- Publicity Plan
We can also work with you to help in developing programs that mean something
in real dollars so you can evaluate the success of your programs and make
adjustments. This will help you identify which programs work best and how to
improve them. Below is a list of some of the programs we could provide for you.
- Database marketing to existing customers
- Direct mailings to season ticket holders
- Pre-race autograph party in each market open only to top customers who
have purchased most
- Company day at the track for top customers to try the new technologies
that you offer
- Give a bonus to new customers signing up
- Give a bonus to employees
- Buying up a block of race tickets for a special company party at each
race
- Include prizes special discounts Contest winners at the party
- Include hospitality and free food and beverages at the party
- Holding concert at the race track
- Providing race car rides with purchase of product above a certain
amount
- Create promotions and contests to influence media, fan, and
client awareness
